Europe 2017

October 11-12, 2017 | Basel, Switzerland

Thank you for sponsoring Cloud Foundry Summit Europe 2017

This is your official event sponsor guide.  Please continue to check back as the event gets closer as we will be adding additional sponsor information, such as onsite details.  If you have any questions, please email Deb at or call/text 503.807.1876.

General Info

Showcase Hours

Setup Hours
  • Tuesday, October 10: 14:00 – 17:00
  • Wednesday, October 11: 9:00 – 10:30
    *All booths must be fully set by  10:30 on Wednesday
Open Booth Hours
  • Wednesday, October 11: 11:00 – 19:35
  • Thursday, October 12: 10:45 – 15:50
Tear Down Hours
  • Thursday, October 12: 16:30 – 18:00

Venue Location & Directions

This event will be held at the Congress Center Basel.

Congress Center Basel
Messepl. 21
4058 Basel, Switzerland
Tel: +141 58 206 28 28

View Map and Parking Directions here.

Hotel Reservations

A block of rooms has been secured for attendees at the Swissôtel Le Plaza Basel, which is directly adjacent to the Congress Center Basel.  Guest rooms are available at CHF225/night + applicable taxes.  The discounted room rate is available until Friday, September 22, 11:59pm CET.  We encourage you to book quickly, as rooms are subject to availability. Book your reservation.

Swissôtel Le Plaza Basel
Messepl. 25
4005 Basel, Switzerland
Tel: +141 61 555 33 33
Book your reservation

Important Dates/Deadlines


  • 8: Hi-Res (ai or eps) Company Logos Sent to Deb
  • 15: Sponsor Registration Closes
  • 15: Demo Theater Schedule Information Due
  • 15: Track Introduction Speaker Info Due
  • 15: Lead Retrieval Orders Due
  • 22: Booth Graphics Sent to Jasna & Deb
  • 22: Booth Monitor Orders due to Deb
  • 22: Sponsor Video Sent to Deb
  • 22: Hotel Block Closes
  • 22: Collateral at Registration Desk Noted to Deb
  • 29: Executive Networking Event Registration Closes


  • 2-6: Pre-Event Email Blasts Available
  • 3: Post Conference Email Text Due
  • 4: Show Site Shipments Open
  • 23-27: Post-Event Email Blasts Available


Register Here
Register all passes by Friday, September 15

  • 20 Event Attendee Passes: Full access passes for sponsor employees
  • 40 Developer/User Passes: Distributed to external developers including customer and Cloud Foundry users.
  • Unlimited 20% discounted conference passes

Each sponsor company has a different access code that has been emailed directly to the main sponsor contact to distribute accordingly.  If you need your sponsor code resent, please email Deb.

*Please note that anyone from your company that is speaking at Cloud Foundry Summit Europe 2017 should use the speaker discount code that they received from our Speaker Manager, not the sponsor code.

Pre-Summit Deliverables


Your company logo will appear on the Cloud Foundry Summit Europe 2017 event website. Please send your logo in a hi-res (.ai or .eps) format to Deb, along with the url you’d like it to link to, and we’ll add it to our website.

Your company logo will also appear in all pre-event email marketing, on the event mobile app, and be included on conference signage during the event.  All hi-res logos must be received by Friday, September 8 to ensure graphic quality for printing.

Pre Or Post Conference Email Blast

Platinum sponsors have the opportunity to send a personalized email (text or HTML) to Cloud Foundry Summit Europe 2017 attendees (opt-in only) before or after the event.  Cloud Foundry cannot share attendee information and thus will send out the email on sponsor’s half.

Emails will only be sent between Monday, October 2 – Friday, October 6 and Monday, October 23 – Friday, October 27.  No sponsor emails will be sent the week of the event.

Book Pre or Post Event

Only one email may be sent each day.  Dates are reserved on a first come, first serve basis.  You will need to send finalized contact (text or HTML) at least (4) business days prior to the email going out.

*Please note, if you send text content, we will place this in our Cloud Foundry branded email template.  If you send HTML content, please make sure to test this on all email clients (gmail, outlook, etc.) before sending this over to ensure the email if formatted correctly.


Platinum sponsors receive (3) social media mentions through our social channels.  If you have specific details you’d like to propose we include, please email them to the PR Team at


Platinum sponsors will have access to the pre-event press list approximately (2) weeks prior to the event.  It will be emailed directly to the main company contact.

Take this opportunity to make announcements at Cloud Foundry Summit and increase your media channels and visibility.  We can work with you to share your message through our media channels.  Contact for more information.


Your booth space includes:

  • 10′ x 6′ booth space
  • 3000mm x 3000mm backwall with custom graphics on front side
  • 1030mm x 1100mm x 530mm white bar counter with custom front graphics
  • 2 bar stools
  • 1 waste bin
  • 1 power socket type 13 (230V, 10A, 2.3kW)
  • Conference wireless internet


Backwall – 2968mm x 2998mm

Counter – 930mm x 987mm

All booth graphics for counters and backwalls must be submitted by Friday, September 22.  Please send your print-ready artwork to Jasna Niederberger at and copy Deb at

Please review the graphics artwork guidelines before sending in your files.

Should you have any questions regarding your graphics, please contact:
Jasna Niederberger



Lead Retrieval

You will be provided with (1) lead retrieval scanners for use at your booth during the conference.  If you would like to order an additional lead retrieval(s) the cost will be $450.00 per retrieval for the entire event.  Order here before Friday, September 15.


If you would like to order a monitor, please email Jasna Niederberger ( and copy Deb.  All orders must be received by Friday, September 22.

Pricing for Monitors:
24” monitor with table base – 375.00 CHF*
24″ monitor mounted on backwall – 625.00 CHF*
32” monitor with table base or floor stand – 420.00 CHF*
32″ monitor mounted on backwall – 670.00 CHF*
40″ monitor mounted on backwall – 775.00 CHF*
42” monitor with table base or floor stand – 525.00 CHF*
50” monitor with floor stand – 750.00 CHF*
55″ monitor mounted on backwall – 1000.00 CHF*
*Prices exclude 8% VAT

Hardline Internet

To order hard-lined internet at your booth, please email Deb Giles at


Sticker Mule aims to be the Open Source Community’s favorite custom sticker printer.  They ship for free, provide free online proofs with every order and offer extremely fast turnaround. Visit to receive a discount on your sticker order.


Each sponsor will receive the floorplan in the order contracts were signed, and will be given 48 hours to select booth space.

The working floorplan can be found here and reflects sponsor choices as they select booths.



Congress Center Basel will receive shipments at the exhibit facility beginning Wednesday, October 4.  Shipments arriving before this date may be refused by the facility.  Any charges incurred for early freight accepted by the facility are the responsibility of the exhibitor. Please email all tracking numbers for your shipments to Deb at so we can ensure that your items are delivered to the conference venue.

All shipments must be sent to the following address:

Congress Center Basel
MCH Messe Schweiz (Basel) AG
c/o Cloud Foundry Summit Europe 17 / Foyer 2nd floor
Booth Number / Exhibitor Company
Messeplatz 21
CH-4058 Basel


If the information above is not given, there is the risk that the delivery may be late or rejected and returned. Due to customs curtain documents are requested when shipping material to Switzerland. We advise on getting in touch with your carrier or shipper in advance to avoid delay and additional costs. The Congress Center Basel does not carry any responsibility for exhibitors shipments.

Please note that each company is responsible for shipping and tracking their own exhibit materials both to and from the conference.

Security & Storage

As all booths are located in a public space, we highly recommend not leaving valuable items unattended overnight even if they are locked in the cabinets. Please take items such as laptops to your guest room or visit the Registration Desk onsite if you have any questions about storing items elsewhere overnight.

With that said, Cloud Foundry, The Linux Foundation, Congress Center Basel, nor any employees or staff of these organizations can be held liable for lost or stolen items.

Onsite Deliverables

Track Sponsorship

10 Minute Introduction to Track

This time introduces the track and it’s purpose to attendees.  It will take place in the track breakout room prior to track sessions beginning.  We encourage you to have the track co-chairs provide this introduction, as they have hand selected all of the sessions included in your track.  Please contact Abbey at by Friday, September 15, to provide the speaker(s) for this introduction.

30 Minute Session within Track

This session was included in your track by your selected co-chair during the CFP review and track scheduling process.

Demo Theater

The Demo Theater is an arena for companies to showcase Cloud Foundry.  As a Platinum sponsor, you receive a 20-minute demo slot.  Please reference the Demo Theater Schedule and provide Deb with your preferred date, time, demo title, abstract, and speaker information by Friday, September 15.

The theater will include a large monitor, sound system, and wifi internet.  Presenters must bring their own laptop and necessary power cords and adapters.

Analyst Event

A two-hour invite-only event catered to the analyst community that includes a formal presentation (from Cloud Foundry Executive Director Abby Kearns) and a panel of vendor customers (up to two customers per vendor).

Please contact Ray George ( to participate in this event.


Collateral Giveaway At Registration

You have the opportunity to distribute (1) piece of collateral at registration.  Please let Deb know by Friday, September 22 if you would like to take advantage of this opportunity.

Collateral must be shipped or hand delivered to Deb Giles.  If shipping, please send all shipment details to Deb Giles and make sure your package is cleared marked as REGISTRATION COLLATERAL.

Executive Networking Event

You will receive 2 passes to the Executive Networking Event, taking place the evening of Thursday, October 12.  To use these passes, please RSVP your attendees here by Friday, September 29.

*Please note that if more than the allotted number of attendees RSVP from your company, you will be contacted to determine which ones we need to remove from the RSVP list.  Note that the option to purchase additional passes is not available.

Executive Meeting Room

Platinum sponsors can book (1) 2-hour meeting or (2) 1-hour meetings during Cloud Foundry Summit Europe.  Darwin, located on the Ground Floor, is set aside for this.  To book your meeting, please select the link below.

Sponsor Video

Sponsors may provide us with a 60 second video that we will play on a loop on video screens throughout the event space.  These screens will only be used for sponsor videos.  Please note that no audio will play on these videos.

If you plan to provide a video for these screens, we must receive it by Friday, September 22.  Please send all videos to Deb.  If they are a large file, she will provide additional information on the upload process.

Videos may be in the following formats: .mpg, .mpg4, and FLV.  Please note that no audio will play on these videos.

Post-Summit Deliverables

Message In Post-Conference Email

Platinum sponsors may include a personalized message (up to 100 words) in the post-conference email that will be sent to all conference attendees.

Please send all verbiage to Deb by Tuesday, October 3.  If we do not receive your message by that time, no message will be included.